Becoming Better Messengers: The Public Health Advantage

Effective messaging of public health challenges and interventions is essential to public health practice and especially to implementing public health laws and policies in a polarized political environment. It is easy for public health leaders to become consumed with the ongoing political and resource shifts taking place in public health and health care. However, it is also clear that those in public health, at all levels, want to engage more deeply and meaningfully with communities of all backgrounds who are burdened by poor health. The Network has joined with a group of attorneys, public health practitioners, advocates and experts in an exploration of how the framework of Moral Foundations Theory can assist public health in these turbulent times. 

Resources

Webinars

Crafting Richer Public Health Messages—Gaining Broad Policy Support in Politically Polarized Times

Designed for public health practitioners, lawyers, researchers and scientists, government and healthcare officials, and business and community leaders, this three-part Network webinar series explores the interdisciplinary messaging teamwork necessary to fashion legal and policy interventions in these politically polarized times. Using concepts and frameworks adapted from both Moral Foundations Theory and the Five Essential Public Health Law Services, the presenters describe fresh approaches and practical examples for convincing lawmakers and the public to adopt new policies during these challenging times. 

Messaging Sexual Violence Prevention

The Association of State and Territorial Health Officials (ASTHO) webinar, "Messaging Sexual Violence Prevention," discusses framing and messaging techniques to educate policy makers on sexual violence prevention. The Network of Public Health Law and colleagues discussed the framework of Moral Foundations Theory, messaging lessons learned from millennials about social media usage (including the #MeToo movement), and communicating with policy-makers to advance sexual violence prevention efforts.

 

Workshop

Crafting Richer Messengers: The Public Health Advantage

Hosted by leaders at the North Carolina Institute for Public Health (NCIPH) at the UNC Gillings School of Global Public Health in April 2018, this workshop sought to transform this challenge into an opportunity to improve community health and explore deeper methods for communicating our public health messages. The workshop intentionally brought together an audience that was diverse politically, geographically, generationally and racially. Also included were public health and organizational leaders at the local, state and national levels, leadership development experts from the private sector and elected officials. Learn more.

 

Articles


Blog posts

 

Moral Foundations Theory