Weiss v. Trader Joe’s Company
Weiss v. Trader Joe’s Company (U.S. Court of Appeals, 9th Circuit, March 3, 2021): After Plaintiff Weiss sued Trader Joe’s, claiming statements misled her into believing a beverage would balance her internal bodily pH and provide superior hydration, the 9th Circuit ruled that a reasonable consumer would not interpret any of the challenged language to suggest these benefits. Trader Joe’s “Alkaline Water + Electrolytes” bottle includes statements such as “ionized to achieve the perfect balance,” “refresh & hydrate,” and holographic plus signs. Weiss brought consumer protection claims against Trader Joe’s, arguing that these and similar statements in Trader Joe’s online newsletter misled her. The court ruled that a reasonable consumer would not interpret any of the challenged representation to suggest internal PH balancing or superior hydration compared to other beverages. Read the full decision here.