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Webinars Public Health Advocacy and Messaging

Crafting Richer Public Health Messages: Lessons and Examples for State and Local Advocacy


December 14, 2017 | 1 – 2:30 p.m. EST

In turbulent political times, crafting public health messages that resonate across differing political ideologies is more important and challenging than ever. In this webinar, the presenters will offer practical examples of how public health issues have been effectively communicated across party lines in the politically divided state of North Carolina through the application of Moral Foundations Theory. 

Examples include successfully advocating for sterile needle exchange, invoking community loyalty to support healthcare system collaborations using GIS mapping, and developing partnerships with faith communities to promote health. Based on these examples and a wealth of experience, the presenters will provide public health practitioners and advocates with tools, advice and strategies to assist them in looking deeper into distressed communities to understand the community’s values, needs, and complexity, and to focus locally to design solutions alongside diverse coalitions that may include faith networks, law enforcement, healthcare providers, and other (sometimes unexpected) stakeholders.


  • Gene Matthews, Southeastern Region Director, Network for Public Health Law Southeastern Region Office


  • Sue Lynn Ledford, DrPH, MPA, BSN, RN, Director, Public Health Division, Wake County, NC 
  • Alisahah Cole, MD, System Medical Director, Community Health, Carolinas HealthCare System, University of North Carolina at Chapel Hill School of Medicine 
  • Gary Gunderson, DMin, DDiv, Wake Forest School of Medicine, Wake Forest Baptist Medical Center School of Divinity, Wake Forest University Winston Salem, NC 

You may qualify for CLE credit. ASLME is an approved provider of continuing legal education credits in several states ASLME will also apply for CLE credits in other states upon request. An email from ASLME regarding CLE credits will be sent to attendees following the webinar.